The year 2010-2011 saw the industry netting revenues to the tune of INR 4100 crores. This is exclusively the end-user sales figure. However the over all industry revenue was estimated at INR 4600 crores. The reason why the total industry revenue is much higher then the actual end-user sales is because many a companies procure finished products from others & brand them as theirs, and our survey team gets the turnover from both, resulting in duplication. With 312 companies responding to our survey, giving us the information we sought in great detail, knowing fully well how much the company has manufactured with excise paid. Of these only 181 were considered for SD RATINGS.

We are sure the figure which we have arrived at i.e. the actual end-user sales revenue of has definitely crossed 4134 crores INR. Growth wise it has not been a good year for almost all the majors, with a few exceptions.

Of the total revenue of 4600 crores, Online UPSs accounted for 91% while Offline / Line interactive UPSs accounted for nearly 7% while other products including Servos accounting for the rest.

Of the total revenue organized sector accounted for nearly 61% while 25% came through semi organized sector while 14% share still remains with the unorganized fly by night operators.

An in-depth survey to present the User’s Satisfaction Level, with their respective products. Over 15000 direct mailers sent to end-users of which 9243 responses were received. An elaborate questionnaire probing the satisfaction level, brand recall, speed of response to services required, pre-sales end user education, costing etc. was used to determine the satisfaction level. Total anonymity was maintained to avoid any lobbing. Also over 500 mail respondent were interviewed via telcon.

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